Western Timber Frame provides custom landscape architecture kits for homeowners looking to add function and beauty to their outdoor spaces. The company engineers pergolas, arbors, gazebos, and other timber structures to the exact needs and specifications of each client for self-installation.
While the company had success generating business leads through channels like digital marketing, print advertising, and events, it struggled to engage with customers who entered the sales cycle and never progressed. The team invested in marketing and lead nurturing tools to overcome these challenges, but the programs didn’t produced the desired results. Additionally, automation and nurturing were a huge cost center.
Using Aktify, Western Timber Frame was able to revive 12% of their initial list of stalled leads. But perhaps even more valuable to the company was the data they received to improve sales and marketing processes.
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