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Understanding Double Opt-in and Carrier Compliance and How to Own It

The Aktify product and compliance team share insights into regulations and ways to ensure compliance.

Many sales and customer support teams are now moving to text messaging as a primary means of communication and it’s proven more effective than other channels. Although we’re all familiar with texting for personal use, there are certain regulations and rules you need to be aware of before using text messaging for your business.

If you’re starting to use text messaging in business or wanting to get started, watch this insightful presentation which will walk through the following:

• Who makes the rules and why it affects businesses

• What double opt-in is and how to implement it

• How to make forms and landing pages clear and compliant