We believe in connecting brands with consumers through meaningful experiences.
When Kreg met Jessie.
It all began with a passion for sales and marketing. And events.
Kreg is an event maker and experience builder. He previously founded SpinGo, a platform that helps get the word out about live events. Through SpinGo and the events he supported, he witnessed time and again the power that live experiences had to endear attendees to the brands that sponsored these events.
Jessie is a data-driven marketer and demand expert. He has managed the marketing and sales of a variety of B2B products and services. Like Kreg, he witnessed something powerful. But it wasn’t pretty. What he saw was a growing frustration between sales and marketing teams—a blame game over who was responsible when leads didn’t convert.
A big part of this divide was the increasing number of leads that were simply going cold. Marketing said sales was not trying hard enough. Sales blamed it on marketing, saying the leads weren’t qualified enough.
Kreg and Jessie teamed up to create a way to take the pressure off both sales and marketing. They discovered that by offering live experiences to cold leads (kind of like sponsors at an event), consumers would be more open to pick up the phone, answer a text, and reply to an email.
Since 2017, hundreds of businesses—with more being added everyday—have used Aktify to revive leads and offer prospects the gift of live experiences.