Aktify is committed to adhering to and sustaining regulatory compliance and industry best practices for sales and marketing, especially as it relates to contacting individuals using email, text, and phone calls. Aktify is a prominent member of the Leads Council, an organization committed to establishing and managing the ethical standards and guidelines regarding online and telecommunication marketing.
Additionally, the attorneys at Steptoe, Aktify’s legal counsel, are authorities on consumer protection, advertising, (FCA) False Claims Act, TCPA (Telephone Consumer Protection Act), and GDPR (General Data Protection Regulation). They routinely serve as lead counsel before federal and state courts, and represent clients before the Department of Justice, Department of Education, US Attorney’s Offices, Federal Trade Commission, and state attorneys general. They bring tremendous insight to internal and regulatory investigations, internal audits, and other compliance and governance matters.
Aktify’s legal counsel recommends that you review your opt-in language with your own legal counsel to ensure that it complies with industry regulations. If your company is compliant, Aktify’s outreach efforts will also be compliant.
Aktify represents itself in the messaging and voice calls and mentions that they have been hired to do outreach and follow-up on your behalf, which by extension, gives Aktify permission to contact your prospects. Aktify does not contact your customers or prospects for any other purpose and will not sell or distribute your prospects’ information to other companies.
If you would like an additional layer of protection, Aktify encourages you to name Aktify as a partner in your prospect opt-in (express written consent) language.
Example from Vivint.com:
By clicking this button, you consent for Vivint, and its service provider Aktify, to use automated technology, including texts, to contact you at the number and email provided about Vivint offers. This consent is not required to make a purchase. Clicking “Request a Quote” constitutes my electronic signature.
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