Depending on the size of your company and its industry, you may have separate departments for sales and marketing. If this is the case, you may have noticed some distance or even some contention between the two departments. Unfortunately, this…
Your sales lead funnel is the process of how you qualify and filter a wide range of leads into paying customers. It allows you to focus your attention on the people who are most likely to buy. It also adds…
Your sales team gets a sales qualified lead that has great potential to convert at the end of your company’s lead funnel. That lead seems to be going through the sales funnel stages smoothly. Then they suddenly seem to drop…
Sales qualified leads. What are they and how are they different from a marketing qualified lead? How do these leads have anything to do with your marketing strategy? These are common questions asked by new marketing professionals. If these are…
Your company is about to embark on a new marketing strategy to get more visibility and sales from the website. It can be tempting to dabble and experiment with colors, fonts, images and graphics. After all, it is colors and…
Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific needs. No longer can marketing teams make…
Automation. Many businesses hail the time-efficiency it offers in its marketing and sales. As great as automation is to one’s sales funnel management, there are some areas, such as social media management where automation has mixed reviews. While some sales…
For a long time, sales and data have gone hand in hand with each other. You simply can’t excel in sales without data and you can’t have accurate, substantial data without making successful sales. While sales must start off without…
It is often stressful and frustrating when you come across a lead that initially showed interest in connecting with your brand and looked like a promising lead to make a purchase, but then disconnected and “went dark,” so to speak.…
You’ve maybe heard of influencers. They are the well-known bloggers, celebrities and super-shoppers. They are the super fans, “experts” and critics others listen to. For some well-known influencers, the size of their following can easily make or break any company…