SMS automation is revolutionizing the way businesses communicate with their clients. According to the Havard Business Review, companies that respond to potential customers within an hour or less are seven times more likely to qualify for a lead. You’ll need a faster response time to close a deal whenever someone shows interest. In this case, you can use SMS automation to increase your speed to lead.
While many companies use text messages to send one-time passwords and order confirmations, there’s a better way to automate SMS for promotion blasts, subscriber engagement campaigns, customer support, and lead nurturing. Here’s how you can increase your speed to lead using SMS automation.
What is SMS Automation?
SMS automation, also referred to as text message automation, is the process of automating the delivery of text messages based on the trigger events initiated by businesses or clients. It works by using strategies and tools that save time.
The common uses of SMS automation include:
- Confirming online orders
- Sending welcome texts
- Recovering abandoned carts
- Sending appointment reminders
- Sharing marketing offers with drip campaigns
- Sending auto-reply messages
With proper SMS software, you can:
- Improve workflow and process
- Improve renewal and retention rates
- Generate more qualified leads
- Boost relationships with clients
- Minimize operational costs
- Avoid repetitive tasks
- Improve client satisfaction
- Get proper data and feedback
- Improve the general revenue of a business
Benefits of SMS Automation
Text messaging is a powerful marketing channel. Together with automation, it can generate genuine leads and boost your sales. Even though other apps might be friendly for a long conversation, text messaging is the best channel to reach out with short messages.
That makes it the ideal combination for automation. SMS automation has many advantages because it:
- Optimizes your sales team’s precious resource time
- Ensures you don’t skip a beat
- Takes initiative
- Keeps your clients close to you
Most text messages are repetitive interactions that allow you to connect with your clients. It enables you to reach your leads with a text, either proactively or as a reply to a specific schedule or event. With the tools available today, the level of customization required for this communication is attained easily with no human needed on your side.
Using SMS to Increase Speed to Lead
SMS is a perfect way to increase the speed to lead. It’s an affordable marketing platform that’s accessible with low-cost investments generating an impressive ROI. It also has a wider reach because it can access clients without an internet connection. No other marketing platform can assure that your text will be read by clients.
Integrate a Texting Platform to Respond to New Leads Instantly
Text messages will do more than increase client interaction. It offers a perfect channel for communication with your clients. An SMS platform can improve how you communicate with your clients throughout the brand-client journey.
It offers them the notion that your brand is easier to reach. Use SMS automation as part of your unified communication strategy by considering how it integrates with other marketing channels. For instance, you can incorporate your texting platform with your website to instantly respond to new leads.
It Gives You the Ability to Respond in Minutes, Not Hours or Days
The best thing about text message marketing is that the information is delivered instantly. That means you can respond in minutes and not hours or days. It doesn’t require an internet connection either. For that reason, SMS is a quick and reliable way to spread the word about your brand and products. This helps boost conversion rates.
Allows You to Follow Up and Increase Your Chance of Setting Appointments
SMS automation tools allow you to schedule message delivery at a specific time. This is an automated strategy to reach a wider number of clients at certain times. For instance, if you’re having a sale that lasts seven days, you can send reminder texts two days out from the end of your sale.
You can also stagger your marketing SMS to make it simple for your sales team to follow up on the leads. For example, if you’re introducing new products or services and want the chance to speak to interested consumers, you can gauge their interest via text messages. If you receive 100 replies saying YES at the same time, it will take a long time to contact them.
Automate Your Sales Text Message Responses With Conversational AI
Conversational AI is a technology that uses virtual agents or chatbots to communicate with users. They imitate human speech through a large volume of data, natural language processing (NLP), and machine learning. The AI combines machine learning with natural language processing. The NLP processes flow into the constant loop With ML processes to enhance the AI algorithms.
Conversational AI is about executing automated conversations between humans and computers. Being communication-centric, the technology finds natural use-cases in marketing and sales in the form of an automated text message for business.
By mimicking the nuances of human conversation, clients get the notion that they are interacting with a human rep instead of a robot. This leads to a customized client experience.
Supplement Your SMS Automation Platforms
Many brands are tapping into the power of text messages to amplify engagement with customers and prospects. Supplementing your SMS automation with the right platform will assist you in sending the texts and incorporating them with other email campaigns. Some of the things to look for include:
- Usability: If you must take your experts off of important tasks to get your SMS automation platform set up, this may not be suitable for you. Get a platform that’s easy to learn and use, even for a less technical team.
- Can your lead text back? Choose a platform that provides two-way messaging so your clients can reply.
- Can you integrate the platform with other software? Integration is an important feature your SMS automation platform should have. Even if you don’t require it now, you’ll need integration abilities as your business expands.
If you want to increase the speed to lead, tap into SMS marketing automation. Maybe you want to use it for sales prospecting, customer communication, or any other goal. Irrespective of what you want, selecting the right platform for your budget and needs is the foundation of your success.
Use Conversational AI Platforms Like Aktify
Conversational AI simplifies machine-to-human interaction by understanding consumer questions and creating an appropriate replay.
The process starts with the client using an SMS platform to engage the sales rep. The conversational AI works at the backend to decode the conversation and craft an appropriate response. This is achieved by leveraging national language and machine learning to understand sentence structure, important terms like times and dates, and user intents.
If you’re looking for the best SMS automation platform that uses conversational AI, you can rely on Aktify. It seeks to increase speed to lead through conversations between people and bands. The tool uses state-of-the-art data science and AI to engage clients.
Sales reps spend a lot of time leaving voicemails and sending emails. Aktify strives to free up time, letting your sales agent concentrate on high priorities. You’ll not lose any leads as the Aktify AI follows up consistently.
With marketing automation SMS, you can send one text or several texts. You can schedule the mass SMS for a specific date and time. It’s also possible to set gradual sending during the preferred time. If you’re looking for the best SMS automation services to communicate with your clients, Aktify has got you covered. The tool uses the AI feature to respond smartly and appropriately.