Your marketing efforts don't clock out at 5 PM, but your sales team does. This creates a dangerous gap where leads can slip through the cracks, doubling your acquisition costs. Here's what you're paying for with each cold lead:...
391%. That's how much higher your sales conversion rates could be if you respond to a lead within one minute of their request for contact. Couple that with the fact that 78% of customers give their business to the first company to contact them, and you...
SMS automation is revolutionizing the way businesses communicate with their clients. According to the Havard Business Review, companies that respond to potential customers within an hour or less are seven times more likely to qualify for a lead. You'll need a faster response time to...
How’s your speed to lead rate, and how well-oiled is your lead nurturing process? The speed at which you nurture leads directly impacts the rate at which you generate revenues. Leads shouldn’t be sitting still — they need to be generated, qualified, distributed, nurtured, and...
Whether you're an established enterprise or a small startup, your business depends on leads to survive. Lead management helps you keep track of future prospects and make the most of each one. No matter what size your business is, it relies on leads to stay in...
Sales is about having the right conversations with the right people at the right time. Fundamentally, you want to understand what your potential customers need, as well as what they don’t like and find objectionable, and then use all that information to present the best...
One of the most effective ways to increase your sales and maximize profit is to ensure your sales staff has product knowledge. This makes it easier for them to close deals because they understand the product and the value the customer gains from it. It is...
With marketing and sales often siloed off into separate departments, it’s easy to forget they share the same goal: to drive revenue for your company. Without strong marketing, sales teams risk wasting time on poor-quality leads, while a weak sales team makes it harder to...
One of the best ways to rise above your competitors is to have a sales strategy. For your strategy to be successful, you’ll need to incorporate sales software. It is easy to miss several vital opportunities when every part of your sales process is executed manually....
Many companies spend a lot of money to generate leads but end up dropping the ball when it comes to responding to them. The faster you respond to a lead, the more likely you’ll move them through your sales funnel and convert them to a...