From Lead Nurturing to Brand Experience

Only 33 percent of consumers trust generative AI. At the same time, 77 percent say AI helps them make faster decisions. Customers want AI to help them, but they do not fully trust it.

For businesses, this creates a challenge. AI can make customer conversations better and faster, but it also carries serious risks. Breaking the rules can lead to fines of $1,500 per TCPA violation and $10,000 per A2P 10DLC violation, which can quickly add up to millions with high-volume campaigns. Following the rules gives companies a clear advantage.

At Aktify, we have helped companies manage this challenge for seven years. Our clients have thousands of compliant AI conversations every day while keeping their brand voice intact. Here is what we have learned.

The Rules Changed in 2024

If you use AI to communicate with customers, the rules are stricter than they used to be.

TCPA Now Covers AI

In February 2024, the FCC ruled that AI calls and texts fall under the Telephone Consumer Protection Act (TCPA). Businesses must follow the same rules for AI as for human-initiated calls and texts.

Here is what that means.

• • You need written permission before contacting someone with AI.
  • You must say who is calling and why.
  • You must let people opt out during calls.
  • You need to keep detailed records of permissions.

In August 2024, the FCC acknowledged that is is looking to expand these requirements. Under the new proposal, businesses would need specific consent for AI-generated content and would need to inform people immediately when AI is being used.

At Aktify, TCPA compliance has been built into our platform since the beginning. Our clients across industries have generated thousands of compliant conversations, maintaining perfect regulatory standards while achieving their business goals.

Text Message Rules Got Stricter

If you send business texts, you must follow A2P 10DLC rules. These are carrier rules meant to stop spam.

You need to register your business with carriers. You need to register each campaign and prove that people agreed to receive your texts. Carriers give you a trust score that affects how many texts you can send and whether they get delivered.

If you do not follow these rules, carriers may block your messages. You could face fines of up to $10,000 per violation.

Our platform handles A2P 10DLC registration automatically. That is how we helped a home security company run campaigns that led to 24,490 warm calls in one year with no delivery issues.

The FTC’s Five Rules for AI Chatbots

The Federal Trade Commission says that consumer protection laws apply to AI.

Here is what the FTC requires.

• • Do not lie about what AI can do.
  • Do not use AI to mislead people.
  • Do not make false claims about AI.
  • Do not skip human oversight.
  • Do not take advantage of relationships built by AI.

At Aktify, we train our AI agents to comply with all applicable laws, and our AI will offer to transfer leads to a human if the human requests it.

Industry-Specific Requirements

Some industries have extra rules.

Financial services need human oversight and complete documentation for all AI-driven communications.

Healthcare companies must follow HIPAA. Violations can cost from $141 to $2.1 million each.

Insurance providers face both state and federal requirements.

We help companies in these industries meet the rules without slowing their operations.

Maintaining Brand Voice in AI Conversations

Following the rules is only the start. If AI doesn’t align with your brand, you risk losing customer trust.

Companies with consistent branding see 23 percent more revenue. Sixty-eight percent say brand consistency adds 10 to 20 percent to revenue growth. But most AI chatbots sound robotic. Others drift from brand guidelines over time. Customers notice when conversations feel fake.

We solve this problem with a straightforward process.

We study your brand in detail. We review sales calls, marketing materials, and customer feedback to document how your brand communicates.

We train AI on your content. This includes industry terms, how you handle objections, and how you want to respond.

We check quality constantly. Every conversation is scored against your brand guidelines. Responses that do not sound like you are flagged and improved.

For example, a home security client wanted to grow without losing their approach. They reached 24,490 warm calls in one year. Every conversation felt like their best sales reps were speaking. Their customer acquisition costs dropped, and their sales team became more efficient.

Building the Right System

Good compliance requires the right systems.

You need consent management that tracks permissions across all channels.

You need real-time quality control. Fifty-three percent of companies invest in AI for quality control. The best systems monitor conversations, detect problems, and send complex cases to humans.

You need compliance automation to handle routine updates.

At Aktify, these features are built in. When A2P 10DLC requirements changed, our clients did not need to do anything. Their campaigns stayed compliant.

Human oversight also matters. AI works best when paired with dedicated teams, clear escalation procedures, and ongoing training.

For example, our AI agents know when to hand conversations to humans. As our Vivint client put it, “Reps can simply sell” because AI handles the qualification.

Real-World Success Stories

Cambridge Credit Counseling, a financial services company, needed to scale its outreach while meeting financial services regulations. We built an AI system that met FINRA requirements, handled financial conversations with approved language, escalated complex situations to human counselors, and maintained audit trails.

Home security: A home security company aimed to manage a growing lead volume while maintaining a consultative approach. We created TCPA-compliant text campaigns, trained AI to match their voice, ensured smooth handoffs to human agents, and kept full A2P 10DLC compliance. This led to 24,490 warm calls, reduced acquisition costs, and better-qualified leads.

Insurance: A Fortune 200 insurance client sought to reactivate dormant leads while adhering to strict regulatory compliance requirements. We integrated with their systems, trained AI on industry-specific terms, and provided human oversight. They achieved 20,440 warm call transfers with zero violations and better lead-to-policy conversion rates.

These examples show how proactive compliance helps companies build trust and achieve measurable results.

Preparing for the Future

The rules will continue to change. Experts expect stricter oversight for high-risk AI, new privacy requirements, mandatory transparency standards, and greater international coordination.

Technology will keep advancing. Explainable AI and real-time bias detection will become standard. Privacy-preserving techniques will be expected.

Companies preparing now are building flexible compliance frameworks, forming cross-functional AI teams, tracking regulatory changes, and working with vendors who adapt quickly.

At Aktify, we invest in explainable AI, privacy-preserving technology, and proactive compliance updates so our clients stay ahead.

How to Get Started

Assessment
Review your current communication processes. Identify compliance gaps in consent, data handling, and documentation. We offer a free compliance review.

Planning
Build a compliance framework that covers technology, processes, and oversight. Train your team and choose vendors with proven records.

Implementation
Start with low-risk cases and expand. Use real-time monitoring and regular audits to ensure results.

Maintenance
Review compliance regularly and adjust as regulations change.

We support you through every step.

Final Thoughts

AI compliance helps companies protect their brands, improve customer relationships, and grow responsibly.

Why choose Aktify

• • Seven years of proven compliance in regulated industries
  • Performance-based pricing that aligns our success with yours
  • Full support from planning to optimization

Do not let compliance concerns slow you down. With the right partner, you can scale AI conversations that protect your brand and grow your business.

Schedule a consultation to assess where you stand.