To respect the privacy and safety of consumers, regulations have been put in place to control how brands proactively interact with consumers. These regulations, especially when dealing with SMS, can be difficult to navigate. At Aktify, we’re here to help you understand the regulations and...
As sales and marketing experts, we know that determining the best communication channels to reach customers is vital for successful business operations. Sharing information effectively no longer involves talking to people over the phone or in person. Technology and social media are transforming the way...
An important first step in creating a lead gen strategy is deciding whether to focus on lead quality or quantity. Every lead generation strategy will produce leads in some quantity, but when it comes to leads quality vs. leads quantity, you have a choice to...
Artificial intelligence (AI) is becoming a routine part of everyday life. People worldwide are already using 4.2 billion voice assistants like Alexa, Siri, and others. AI is also redefining how companies do business, including marketing, sales, and customer service. Conversational AI and other tools utilize machine...
Short messaging services or SMS marketing is an effective way to communicate with your leads or customers. Along with digital marketing efforts, SMS marketing has become an integral medium to promote your brand and communicate with your customers. People usually keep their mobile phones handy and...
As technology evolves, so do consumer preferences. Today’s customers react better to a dialogue-driven communication experience in which they can ask questions and have them answered in real time. To offer your customers the sales experience they prefer and expect, your business needs new tools...
There’s a misconception that artificial intelligence and automation are designed to replace human jobs. That’s not the case. It isn’t here to replace human teams like your sales staff. Instead, it’s a way to complement your current sales efforts. Adding conversational artificial intelligence to your sales...
Companies are increasingly embracing AI to help automate, scale, and enhance sales performance. More than ever, sales teams are turning to high-tech tools to streamline their sales process, improve efficiency, and convert more leads. Top Performers Use Artificial Intelligence Sales Automation Salesforce surveyed nearly 6,000 sales professionals...
For most people, health insurance provides peace of mind. They know that should something untoward happen, they’ll be covered. Still, most people need to be assured that the product they sign up for is best suited to their needs. Getting a customer to fully invest in...
Using text messaging in sales might not immediately cross your mind. SMS marketing is gaining steam since about 48% of customers indicate a preference for text messages rather than emails. Just like these customers, your prospects likely also prefer text communication. Learn how you can jump...