Short messaging services or SMS marketing is an effective way to communicate with your leads or customers. Along with digital marketing efforts, SMS marketing has become an integral medium to promote your brand and communicate with your customers. People usually keep their mobile phones handy and...
As technology evolves, so do consumer preferences. Today’s customers react better to a dialogue-driven communication experience in which they can ask questions and have them answered in real time. To offer your customers the sales experience they prefer and expect, your business needs new tools...
There’s a misconception that artificial intelligence and automation are designed to replace human jobs. That’s not the case. It isn’t here to replace human teams like your sales staff. Instead, it’s a way to complement your current sales efforts. Adding conversational artificial intelligence to your sales...
Companies are increasingly embracing AI to help automate, scale, and enhance sales performance. More than ever, sales teams are turning to high-tech tools to streamline their sales process, improve efficiency, and convert more leads. Top Performers Use Artificial Intelligence Sales Automation Salesforce surveyed nearly 6,000 sales professionals...
For most people, health insurance provides peace of mind. They know that should something untoward happen, they’ll be covered. Still, most people need to be assured that the product they sign up for is best suited to their needs. Getting a customer to fully invest in...
Using text messaging in sales might not immediately cross your mind. SMS marketing is gaining steam since about 48% of customers indicate a preference for text messages rather than emails. Just like these customers, your prospects likely also prefer text communication. Learn how you can jump...
It’s well-known that text messaging, or SMS, is more effective than email outreach or cold calling for marketing. 98% of text messages are opened, and 95% of them are read (and responded to) within three minutes of delivery. By comparison, a high-performing email marketing campaign...
If you’re like most sales and marketing executives, you probably have questions about the new Florida telemarketing law. Who is covered by it? What kinds of restrictions does it place on sales and marketing efforts? The rules and regulations in this area can be confusing...
Artificial intelligence has completely changed how businesses communicate with customers. Not long ago, the only way to have a personalized interaction with a business was to pick up the phone or visit the company’s location. Today, customers can get answers to specific questions without ever talking...
In our business, we talk about artificial intelligence (AI) often. We tell you how our AI system will answer your prospects’ questions, follow up with them, and connect them with a live sales rep. AI can even reactive your old leads and schedule meetings with...