In 2020, the global email marketing market was valued at 7.5 billion dollars — and it's expected to rise to 17.9 billion in 2027. That's a 138% increase, and while it gives the appearance that email marketing is still the dominant way for companies to...
Effective lead data management is key to a successful business. A good lead data management process will convert customers, optimize processes, and streamline the customer sales experience. Data lifecycle management (DLM) is one of many tools that can help optimize your lead data management, easing...
Since every piece of data gathered by your business varies, each piece should be handled differently. What's more, the ideal way to handle all that data will inevitably change over time. Do you really need to hold on to years-old customer support tickets for a...
Are you looking for more leads for your business? Well, of course, you are! To grow sales and revenue, you need to constantly be adding leads to your pipeline. When marketers were asked to rank their top priorities, generating more leads was far and away at...
To grow your business with B2C lead generation, you need to reach customers before they decide when, where, and what to purchase so that you have the opportunity to guide them to your product before they even know they need it. That'll give you some...
As a marketer, you have plenty of resources at your disposal to reach out to new prospects. Although part of your marketing strategy is to engage your customers through content and other relationship management strategies, you likely also do your fair share of outreach through...
It's no secret that telemarketers sometimes overstep the line and overload customers with sales pitches. As the concern about customer privacy rose over the years, the Federal Trade Commission (FTC) established the Do Not Contact rules to give people a little break from unsolicited sales calls...
The lead management process is how your company finds and acquires potential clients and customers. There are several steps involved, including: Identifying potential customers (i.e. leads) Engaging with and educating them about your service or product Qualifying leads and passing them onto sales Lead process management...
To respect the privacy and safety of consumers, regulations have been put in place to control how brands proactively interact with consumers. These regulations, especially when dealing with SMS, can be difficult to navigate. At Aktify, we’re here to help you understand the regulations and...
As sales and marketing experts, we know that determining the best communication channels to reach customers is vital for successful business operations. Sharing information effectively no longer involves talking to people over the phone or in person. Technology and social media are transforming the way...