Even before the advent of the digital age toward the end of the 20th Century, many businesses saw their marketing strategy begin to change somewhat significantly from the earlier norms of the Industrial Revolution. Previously, businesses had prioritized their upstream resources. These are essentially the...
There has been a fundamental shift in marketing. The traditional approaches that were mainly “spray and pray” efforts no longer cut it. The consumer today wants a more personalized experience. This is why most businesses are turning to big data. Without metrics, how do you...
Your marketing team plays a critical role in generating leads for your sales team for prospecting. Every marketer’s goal is to create more leads. While that is not a wholly ineffective approach, it is more advisable to work on generating high-quality leads that convert. Salespeople would...
Every time one of your customers interacts with your company in person or online, you are shaping part of their experience. Consistent messaging across platforms is essential for building a strong brand. It also helps you craft messaging that resonates with your target audience. Use...
According to Pew Research, 97% of people own a cellphone. These devices are their near-constant companions, residing in their pockets during the day and resting on their nightstands while they sleep. They rely on their phones to make calls, look up information, and send (and receive)...
It seems like every time you blink, there’s a new platform or tech trend. So, you might be wondering, "Is SMS marketing still relevant?" The short answer is yes. In fact, it’s more relevant than ever. SMS provides marketers an opportunity to communicate with customers...
As a marketer, you know how important it is to maintain a connection with your customers. You need a medium to deliver updates and any vital information. Short Message Service (SMS) marketing is one of the best ways to send short messages to clients, and...
In 2020, the global email marketing market was valued at 7.5 billion dollars — and it's expected to rise to 17.9 billion in 2027. That's a 138% increase, and while it gives the appearance that email marketing is still the dominant way for companies to...
Effective lead data management is key to a successful business. A good lead data management process will convert customers, optimize processes, and streamline the customer sales experience. Data lifecycle management (DLM) is one of many tools that can help optimize your lead data management, easing...
Since every piece of data gathered by your business varies, each piece should be handled differently. What's more, the ideal way to handle all that data will inevitably change over time. Do you really need to hold on to years-old customer support tickets for a...