Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific needs. No longer can marketing teams make campaign decisions based on hunches...
Automation. Many businesses hail the time-efficiency it offers in its marketing and sales. As great as automation is to one’s sales funnel management, there are some areas, such as social media management where automation has mixed reviews. While some sales and marketers like the time...
For a long time, sales and data have gone hand in hand with each other. You simply can’t excel in sales without data and you can’t have accurate, substantial data without making successful sales. While sales must start off without data, over time one should...
