Texting remains one of the most effective ways of communicating with customers. Compared to other marketing methods, SMS marketing has the highest open rates of all channels at 98%. Messages get seen and read fast. About 60% of customers read text messages within five minutes...
Keep these tips in mind for lead conversion when developing your customer journey. A well-defined plan can positively impact conversions, and by extension, return on investment (ROI)....
Higher education marketing trends are always evolving, but at the beginning of 2021, the landscape looks drastically different than it did 12-18 months ago. The COVID-19 pandemic has changed the world as we know it, and the most successful higher education institutions are quickly adapting...
LinkedIn may not be known as a social media behemoth like Facebook and Instagram, but this professional network still boasts an impressive 740 million users around the globe. More than 50 million companies are listed on LinkedIn, and that number is surging as more companies...
How do you build a strong pipeline in sales? Click to learn everything you need to know about setting sales pipeline goals that drive results....
Despite everything your marketing and sales team do, some leads just insist on dropping out of the funnel on you. There will always be cracks in any conversion funnel, and it’s important to remember that you can call them “prospects” or “leads” or “potentials,” but what...
Ideally, every lead you have would turn into paying customers without much effort. They would see the intrinsic value of the services and products that you provide and immediately take the next step through the sales funnel. Actually, it wouldn’t even have to go that far....
One of the hardest part of sales is turning leads into a sale. During times of getting a new client or selling a product, there are costs of time and money that go into each one. To get a return on investment (ROI), there needs...
Being the best sales team requires having the best tools. While sales tools do not replace a company’s sales team, they do help maximize opportunities. Many of these opportunities come through lead generation. From organizing data to helping with customer relationship management (CRM), a sales...
Despite everything your marketing and sales team do, some leads just insist on dropping out of the funnel on you. There will always be cracks in any conversion funnel, and it’s important to remember that you can call them “prospects” or “leads” or “potentials,” but what...