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Using Data to Create Marketing Campaigns

Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific needs. No longer can marketing teams make…

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Why Data is So Important in Sales?

For a long time, sales and data have gone hand in hand with each other. You simply can’t excel in sales without data and you can’t have accurate, substantial data without making successful sales. While sales must start off without…

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Utilizing Influencers for Lead Generation

You’ve maybe heard of influencers. They are the well-known bloggers, celebrities and super-shoppers. They are the super fans, “experts” and critics others listen to. For some well-known influencers, the size of their following can easily make or break any company…

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