Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific needs. No longer can marketing teams make campaign decisions based on hunches...
Automation. Many businesses hail the time-efficiency it offers in its marketing and sales. As great as automation is to one’s sales funnel management, there are some areas, such as social media management where automation has mixed reviews. While some sales and marketers like the time...
For a long time, sales and data have gone hand in hand with each other. You simply can’t excel in sales without data and you can’t have accurate, substantial data without making successful sales. While sales must start off without data, over time one should...
It is often stressful and frustrating when you come across a lead that initially showed interest in connecting with your brand and looked like a promising lead to make a purchase, but then disconnected and “went dark,” so to speak. The sales qualified lead you...
You’ve maybe heard of influencers. They are the well-known bloggers, celebrities and super-shoppers. They are the super fans, “experts” and critics others listen to. For some well-known influencers, the size of their following can easily make or break any company or brand. Does your company or...
Video marketing is when you or someone on your marketing team takes and posts videos with the intention of moving toward accomplishing the business’ marketing and sales goals. Video has quickly become the most attention-getting and impactful type of content online. It is also becoming...
This is a 2 part series written in conjunction with SEO.com. Part 1: Grow Your Business and Leads With SEO If you sell any type of product or service, getting leads and turning those leads into loyal customers are paramount to the success of your business. Ideally,...
Do your sales and marketing teams get along? Are they working for the betterment of the entire organization? Or are they striving for their own personal gain and glory? In most companies I’ve consulted with, when senior leadership doesn’t see the results it wants, a blame...