What Does Reviving a Lead Actually Mean?
Despite everything your marketing and sales team do, some leads just insist on dropping out of the funnel on you.
There will always be cracks in any conversion funnel, and it’s important to remember that you can call them “prospects” or “leads” or “potentials,” but what they really are is human. And humans can change their minds and switch their activities at the drop of a hat. They’ll find those cracks in the funnel and slip right through.
This means that your leads can stall at any stage of the sales process. They can change their minds about your products or services or suddenly decide to slide backwards as they start to feel the need for a little more nurturing.
The most unfortunate drops are, of course, those who fall away during the later stages of the process.
It can be very frustrating when this happens, but it would be worse to simply decide that once they’re out of the funnel they’re out for good.
There’s always a chance to revive their interest and keep them moving toward a sale.
Why Do Leads Drop Out?
There could be any number of reasons for a potential lead to go stale, and it’s important to know why if we’re going to create an effective solution.
Some of the more common reasons include:
- A simple break in communication
- The sales team gets overly busy and loses track of the lead
- Budgets for the company change
- Follow ups were too few or too heavy-handed
- Other offers were coming in
- The timing was just a little off
- The company’s focus temporarily changed
They May have a Good Reason to Drop Out, but That’s No Reason to Give Up
Whatever a lead’s reasons, your sales team can’t afford to neglect, ignore, discount, or forget about any of them – especially if they’ve fallen out of the sales funnel in the middle or late stages.
If any lead has made it that far, it means they at least have some interest in your products or services, and there is likely a quantifiable reason behind their funnel abandonment.
And if they have at least that much interest, there’s a solid chance that you can bring them back.
So, What Do We Mean by “Reviving Leads”?
A sales qualified lead is considered “revived” when we have determined why they left in the first place and we have set an appointment for them and the sales team.
In other words, we define reviving leads as creating opportunities for your team to engage with real people and focus on closing sales.
More Than Just Making Contact
Anyone can reach out to your old, stalled leads.
For the reviving process to be truly effective, though, it has to go beyond that level of interaction.
This whole process should, in fact, be a learning experience in which we determine why these leads went cold in the first place and figure out what could be done to prevent the same thing from happening in the future.
Gathering sales funnel insights like this will help revive other leads that seem a little dead and eventually increase your ability to keep people moving steadily from the first to the last of the sales funnel stages. This qualitative data is critical to the process and can help improve overall performance and ROI.
How Aktify Helps
We make it possible for you to reconnect with and revive these stalled leads through a number of simple and automated processes, including our Aktify Conversation Artificial Intelligence that chats like a human but thinks like a robot.
Our sales conversion software is designed to help identify, target, and revive supposedly dead leads and get them back on the path to funnel completion.
More importantly, you will be able to contact more prospects without having to expand your sales and marketing teams.
Instead, we provide your teams with more chances to succeed by making up to 8 contact attempts by phone, text, and email. Our average response rate for these activities is between 50% and 70%.
And, even if we don’t get any new interest from these attempts, we can act like your personal research company. We can collect candid feedback to discover the real reasons why they left in the first place.
If you’re ready to start reviving these old leads and build up a stronger sales conversion rate, contact us today to get started.