December 2019

Despite everything your marketing and sales team do, some leads just insist on dropping out of the funnel on you. There will always be cracks in any conversion funnel, and it’s important to remember that you can call them “prospects” or “leads” or “potentials,” but what...

The sales funnel stages are a visual representation of the buyer’s journey from discovery to conversion. It starts at the top where there are huge numbers of potential customers just waiting to discover your products and services and ends in the smallest portion where qualified...