An important first step in creating a lead gen strategy is deciding whether to focus on lead quality or quantity. Every lead generation strategy will produce leads in some quantity, but when it comes to leads quality vs. leads quantity, you have a choice to...
Artificial intelligence (AI) is becoming a routine part of everyday life. People worldwide are already using 4.2 billion voice assistants like Alexa, Siri, and others. AI is also redefining how companies do business, including marketing, sales, and customer service. Conversational AI and other tools utilize machine...
Short messaging services or SMS marketing is an effective way to communicate with your leads or customers. Along with digital marketing efforts, SMS marketing has become an integral medium to promote your brand and communicate with your customers. People usually keep their mobile phones handy and...
