According to Pew Research, 97% of people own a cellphone. These devices are their near-constant companions, residing in their pockets during the day and resting on their nightstands while they sleep. They rely on their phones to make calls, look up information, and send (and receive)...
It seems like every time you blink, there’s a new platform or tech trend. So, you might be wondering, "Is SMS marketing still relevant?" The short answer is yes. In fact, it’s more relevant than ever. SMS provides marketers an opportunity to communicate with customers...
As a marketer, you know how important it is to maintain a connection with your customers. You need a medium to deliver updates and any vital information. Short Message Service (SMS) marketing is one of the best ways to send short messages to clients, and...
In 2020, the global email marketing market was valued at 7.5 billion dollars — and it's expected to rise to 17.9 billion in 2027. That's a 138% increase, and while it gives the appearance that email marketing is still the dominant way for companies to...
