Even before the advent of the digital age toward the end of the 20th Century, many businesses saw their marketing strategy begin to change somewhat significantly from the earlier norms of the Industrial Revolution. Previously, businesses had prioritized their upstream resources. These are essentially the...
There has been a fundamental shift in marketing. The traditional approaches that were mainly “spray and pray” efforts no longer cut it. The consumer today wants a more personalized experience. This is why most businesses are turning to big data. Without metrics, how do you...
Your marketing team plays a critical role in generating leads for your sales team for prospecting. Every marketer’s goal is to create more leads. While that is not a wholly ineffective approach, it is more advisable to work on generating high-quality leads that convert. Salespeople would...
Every time one of your customers interacts with your company in person or online, you are shaping part of their experience. Consistent messaging across platforms is essential for building a strong brand. It also helps you craft messaging that resonates with your target audience. Use...
