SMS Marketing Future: The Emerging Trends
It seems like every time you blink, there’s a new platform or tech trend. So, you might be wondering, “Is SMS marketing still relevant?” The short answer is yes. In fact, it’s more relevant than ever. SMS
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A2P Vs. P2P SMS: Understanding Text Messaging Options for Your Business
As a marketer, you know how important it is to maintain a connection with your customers. You need a medium to deliver updates and any vital information. Short Message Service (SMS) marketing is one of the best ways to s
SMS vs. Email: Which Channel is Best for Sales Conversations?
In 2020, the global email marketing market was valued at 7.5 billion dollars — and it’s expected to rise to 17.9 billion in 2027. That’s a 138% increase, and while it gives the appearance that email marketi
Lead Data Management Best Practices: How to Optimize Lead Flow at Every Stage of Your Sales Funnel
Effective lead data management is key to a successful business. A good lead data management process will convert customers, optimize processes, and streamline the customer sales experience. Data lifecycle management (DLM
A Marketer’s Guide to Data Lifecycle Management (DLM)
Since every piece of data gathered by your business varies, each piece should be handled differently. What’s more, the ideal way to handle all that data will inevitably change over time. Do you really need to hold
How to Choose the Right Lead Generation Partnerships to Grow Your Business
Are you looking for more leads for your business? Well, of course, you are! To grow sales and revenue, you need to constantly be adding leads to your pipeline. When marketers were asked to rank their top priorities, gene
A Basic Guide to Generating Leads for Your B2C Business
To grow your business with B2C lead generation, you need to reach customers before they decide when, where, and what to purchase so that you have the opportunity to guide them to your product before they even know they n
Common Compliance Regulations for Marketers: A Brief Guide
As a marketer, you have plenty of resources at your disposal to reach out to new prospects. Although part of your marketing strategy is to engage your customers through content and other relationship management strategie
Understanding Do Not Contact (DNC) Compliance
It’s no secret that telemarketers sometimes overstep the line and overload customers with sales pitches. As the concern about customer privacy rose over the years, the Federal Trade Commission (FTC) established the