Higher education marketing trends are always evolving, but at the beginning of 2021, the landscape looks drastically different than it did 12-18 months ago. The COVID-19 pandemic has changed the world as we know it, and the most successful higher…
LinkedIn may not be known as a social media behemoth like Facebook and Instagram, but this professional network still boasts an impressive 740 million users around the globe. More than 50 million companies are listed on LinkedIn, and that number…
Despite everything your marketing and sales team do, some leads just insist on dropping out of the funnel on you. There will always be cracks in any conversion funnel, and it’s important to remember that you can call them “prospects”…
![American Business Award Bronze Stevie Winner [2020]](https://aktify.com/wp-content/uploads/2020/05/aktify_stevie-award-800x400.png)
- May 18, 2020 - Aktify is honored to be named the winner of a Bronze Stevie Award in the Tech Startup - Software category in The 18th Annual American Business Awards. More than 3,600 nominations from organizations of all…
Ideally, every lead you have would turn into paying customers without much effort. They would see the intrinsic value of the services and products that you provide and immediately take the next step through the sales funnel. Actually, it wouldn’t…
One of the hardest part of sales is turning leads into a sale. During times of getting a new client or selling a product, there are costs of time and money that go into each one. To get a return…
Being the best sales team requires having the best tools. While sales tools do not replace a company’s sales team, they do help maximize opportunities. Many of these opportunities come through lead generation. From organizing data to helping with customer…
Despite everything your marketing and sales team do, some leads just insist on dropping out of the funnel on you. There will always be cracks in any conversion funnel, and it’s important to remember that you can call them “prospects”…
The sales funnel stages are a visual representation of the buyer’s journey from discovery to conversion. It starts at the top where there are huge numbers of potential customers just waiting to discover your products and services and ends in…