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Sales qualified leads. What are they and how are they different from a marketing qualified lead? How do these leads have anything to do with your marketing strategy? These are common questions asked by new marketing professionals. If these are…

Your company is about to embark on a new marketing strategy to get more visibility and sales from the website. It can be tempting to dabble and experiment with colors, fonts, images and graphics. After all, it is colors and…

Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific needs. No longer can marketing teams make…

Automation. Many businesses hail the time-efficiency it offers in its marketing and sales. As great as automation is to one’s sales funnel management, there are some areas, such as social media management where automation has mixed reviews. While some sales…

For a long time, sales and data have gone hand in hand with each other. You simply can’t excel in sales without data and you can’t have accurate, substantial data without making successful sales. While sales must start off without…

It is often stressful and frustrating when you come across a lead that initially showed interest in connecting with your brand and looked like a promising lead to make a purchase, but then disconnected and “went dark,” so to speak.…

You’ve maybe heard of influencers. They are the well-known bloggers, celebrities and super-shoppers. They are the super fans, “experts” and critics others listen to. For some well-known influencers, the size of their following can easily make or break any company…

Video marketing is when you or someone on your marketing team takes and posts videos with the intention of moving toward accomplishing the business’ marketing and sales goals. Video has quickly become the most attention-getting and impactful type of content…