It is often stressful and frustrating when you come across a lead that initially showed interest in connecting with your brand and looked like a promising lead to make a purchase, but then disconnected and “went dark,” so to speak.…
You’ve maybe heard of influencers. They are the well-known bloggers, celebrities and super-shoppers. They are the super fans, “experts” and critics others listen to. For some well-known influencers, the size of their following can easily make or break any company…
Video marketing is when you or someone on your marketing team takes and posts videos with the intention of moving toward accomplishing the business’ marketing and sales goals. Video has quickly become the most attention-getting and impactful type of content…
A new year has begun and you have great plans to grow your business. Like personal new year’s resolutions, you may have committed to some business resolutions. There are many ways one can improve one’s business. Maybe you want to…
You’ve heard that in digital marketing that “content is king” and now you’ve spent a considerable amount of time creating this amazing piece of content. You’re proud of what you’ve written and know your audience and customers will love it…
You may have heard for years that businesses need to have a website. After all, you’re told that consumers do most of their shopping online. It may seem like a good idea for a large company with national and international…
Whether you’re running a big corporation or a small start-up or any-sized company in-between, a strong online presence is crucial in order to be successful. For years, the concept of SEO, or search engine optimization, has been hailed as the…
A company can’t survive without marketing. The marketing department is fundamental in spreading awareness of a company and its services and products. It is the marketing team that jumpstart getting prospective customers into the sales funnel. While the sales department…
As the sales or marketing member of your organization, you need a steady flow of paying customers. You likely use some sort of conversion funnel to guide people along from prospects to customers who convert and purchase your company’s product…
As a recap from part one of this post, we answered the question of what is a sales funnel by defining a sales funnel as a visual representation of the buyer’s journey from prospect to buying customer. Creating a marketing…