You’ve heard that in digital marketing that “content is king” and now you’ve spent a considerable amount of time creating this amazing piece of content. You’re proud of what you’ve written and know your audience and customers will love it…
You may have heard for years that businesses need to have a website. After all, you’re told that consumers do most of their shopping online. It may seem like a good idea for a large company with national and international…
Whether you’re running a big corporation or a small start-up or any-sized company in-between, a strong online presence is crucial in order to be successful. For years, the concept of SEO, or search engine optimization, has been hailed as the…
A company can’t survive without marketing. The marketing department is fundamental in spreading awareness of a company and its services and products. It is the marketing team that jumpstart getting prospective customers into the sales funnel. While the sales department…
As the sales or marketing member of your organization, you need a steady flow of paying customers. You likely use some sort of conversion funnel to guide people along from prospects to customers who convert and purchase your company’s product…
As a recap from part one of this post, we answered the question of what is a sales funnel by defining a sales funnel as a visual representation of the buyer’s journey from prospect to buying customer. Creating a marketing…
As an introduction to this two part post about how to create and manage your sales funnel. We’ll start off discussing how to create a sales funnel to help get your company’s sales pipeline in gear. While the traditional sales…
If you’re in marketing, your goal is to get people to convert on a desired action such as buying your product or subscribing to your newsletter or YouTube channel. It takes multiple steps to get someone who has never heard…
If you’re a working professional, regardless of what industry you’re in, you’ve likely heard of LinkedIn. LinkedIn is a professional social networking site where one can make professional business connections, post and apply for jobs, post blogs, participate in discussions,…
Whether you’ve been in business for one year or many years, you’ve likely heard of social media marketing, namely Facebook marketing. You may have grown up knowing the ins and out of Facebook or you’re a business veteran that has…