Effective lead data management is key to a successful business. A good lead data management process will convert customers, optimize processes, and streamline the customer sales experience. Data lifecycle management (DLM) is one of many tools that can help optimize…
Since every piece of data gathered by your business varies, each piece should be handled differently. What's more, the ideal way to handle all that data will inevitably change over time. Do you really need to hold on to years-old…
Are you looking for more leads for your business? Well, of course, you are! To grow sales and revenue, you need to constantly be adding leads to your pipeline. When marketers were asked to rank their top priorities, generating more…
To grow your business with B2C lead generation, you need to reach customers before they decide when, where, and what to purchase so that you have the opportunity to guide them to your product before they even know they need…
As a marketer, you have plenty of resources at your disposal to reach out to new prospects. Although part of your marketing strategy is to engage your customers through content and other relationship management strategies, you likely also do your…
It's no secret that telemarketers sometimes overstep the line and overload customers with sales pitches. As the concern about customer privacy rose over the years, the Federal Trade Commission (FTC) established the Do Not Contact rules to give people a little…
The lead management process is how your company finds and acquires potential clients and customers. There are several steps involved, including: Identifying potential customers (i.e. leads) Engaging with and educating them about your service or product Qualifying leads and passing…
To respect the privacy and safety of consumers, regulations have been put in place to control how brands proactively interact with consumers. These regulations, especially when dealing with SMS, can be difficult to navigate. At Aktify, we’re here to help…
As sales and marketing experts, we know that determining the best communication channels to reach customers is vital for successful business operations. Sharing information effectively no longer involves talking to people over the phone or in person. Technology and social…
An important first step in creating a lead gen strategy is deciding whether to focus on lead quality or quantity. Every lead generation strategy will produce leads in some quantity, but when it comes to leads quality vs. leads quantity,…
