It’s all well and good to get a bunch of new leads, but if none of them ever converts, then you’ve wasted time and budget. More and more businesses are focused on generating new leads, but they’re unfortunately ignoring an…
Thanks to technology, consumers and businesses alike are moving at an increasingly faster pace. People can’t stay focused on more than one thing for long and constantly demand quicker ways to get what they want without having to put in…
Every sales team goes through the same training when it comes to qualifying leads, which means your sales teams are doing the same. They’re looking for leads that carry buying power, have an approved budget and who communicate a well-defined…
Some of the biggest buzz words in today’s sales world are “automation” and “mobile” and there’s as huge reason for that. As more and more customers are turning to their mobile devices for their everyday needs, sales and marketing teams…
Depending on the size of your company and its industry, you may have separate departments for sales and marketing. If this is the case, you may have noticed some distance or even some contention between the two departments. Unfortunately, this…
Your sales lead funnel is the process of how you qualify and filter a wide range of leads into paying customers. It allows you to focus your attention on the people who are most likely to buy. It also adds…
Your sales team gets a sales qualified lead that has great potential to convert at the end of your company’s lead funnel. That lead seems to be going through the sales funnel stages smoothly. Then they suddenly seem to drop…
Sales qualified leads. What are they and how are they different from a marketing qualified lead? How do these leads have anything to do with your marketing strategy? These are common questions asked by new marketing professionals. If these are…
Your company is about to embark on a new marketing strategy to get more visibility and sales from the website. It can be tempting to dabble and experiment with colors, fonts, images and graphics. After all, it is colors and…
Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific needs. No longer can marketing teams make…