Every time one of your customers interacts with your company in person or online, you are shaping part of their experience. Consistent messaging across platforms is essential for building a strong brand. It also helps yo
According to Pew Research, 97% of people own a cellphone. These devices are their near-constant companions, residing in their pockets during the day and resting on their nightstands while they sleep. They rely on their
It seems like every time you blink, there’s a new platform or tech trend. So, you might be wondering, “Is SMS marketing still relevant?” The short answer is yes. In fact, it’s more relevant than ever. SMS
As a marketer, you know how important it is to maintain a connection with your customers. You need a medium to deliver updates and any vital information. Short Message Service (SMS) marketing is one of the best ways to s
In 2020, the global email marketing market was valued at 7.5 billion dollars — and it’s expected to rise to 17.9 billion in 2027. That’s a 138% increase, and while it gives the appearance that email marketi
Effective lead data management is key to a successful business. A good lead data management process will convert customers, optimize processes, and streamline the customer sales experience. Data lifecycle management (DLM
Since every piece of data gathered by your business varies, each piece should be handled differently. What’s more, the ideal way to handle all that data will inevitably change over time. Do you really need to hold
Are you looking for more leads for your business? Well, of course, you are! To grow sales and revenue, you need to constantly be adding leads to your pipeline. When marketers were asked to rank their top priorities, gene
To grow your business with B2C lead generation, you need to reach customers before they decide when, where, and what to purchase so that you have the opportunity to guide them to your product before they even know they n
