How Are Leads Qualified?
Every sales team goes through the same training when it comes to qualifying leads, which means your sales teams are doing the same. They’re looking for leads that carry buying power, have an approved budget and who com
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How to Foster Leads with Text Automation
Some of the biggest buzz words in today’s sales world are “automation” and “mobile” and there’s as huge reason for that. As more and more customers are turning to their mobile devices for their everyday needs
Are Your Sales and Marketing Working Together?
Depending on the size of your company and its industry, you may have separate departments for sales and marketing. If this is the case, you may have noticed some distance or even some contention between the two departmen
Sales Funnel Management: How to Keep Leads Flowing
Your sales lead funnel is the process of how you qualify and filter a wide range of leads into paying customers. It allows you to focus your attention on the people who are most likely to buy. It also adds structure and
Why You Shouldn’t Give Up on Stalled Leads
Your sales team gets a sales qualified lead that has great potential to convert at the end of your company’s lead funnel. That lead seems to be going through the sales funnel stages smoothly. Then they suddenly seem to
What is a Sales Qualified Lead?
Sales qualified leads. What are they and how are they different from a marketing qualified lead? How do these leads have anything to do with your marketing strategy? These are common questions asked by new marketing prof
Importance of Content in Marketing
Your company is about to embark on a new marketing strategy to get more visibility and sales from the website. It can be tempting to dabble and experiment with colors, fonts, images and graphics. After all, it is colors
Using Data to Create Marketing Campaigns
Data is more important to marketing campaigns than ever before. Whether you’re a B2B or B2C company, your customers now demand and even expect personalized marketing messaging that appeal to their unique, specific need
Automation in Marketing and Sales – Why You Need It
Automation. Many businesses hail the time-efficiency it offers in its marketing and sales. As great as automation is to one’s sales funnel management, there are some areas, such as social media management where automat