A new year has begun and you have great plans to grow your business. Like personal new year’s resolutions, you may have committed to some business resolutions. There are many ways one can improve one’s business. Maybe you want to invest into more SEO to...
You’ve heard that in digital marketing that “content is king” and now you’ve spent a considerable amount of time creating this amazing piece of content. You’re proud of what you’ve written and know your audience and customers will love it and find it useful. After...
You may have heard for years that businesses need to have a website. After all, you’re told that consumers do most of their shopping online. It may seem like a good idea for a large company with national and international offices. What about the small,...
Whether you’re running a big corporation or a small start-up or any-sized company in-between, a strong online presence is crucial in order to be successful. For years, the concept of SEO, or search engine optimization, has been hailed as the end-all solution to cracking the...
A company can’t survive without marketing. The marketing department is fundamental in spreading awareness of a company and its services and products. It is the marketing team that jumpstart getting prospective customers into the sales funnel. While the sales department is often seen as the...
As the sales or marketing member of your organization, you need a steady flow of paying customers. You likely use some sort of conversion funnel to guide people along from prospects to customers who convert and purchase your company’s product of service. If you’re new to...
As a recap from part one of this post, we answered the question of what is a sales funnel by defining a sales funnel as a visual representation of the buyer’s journey from prospect to buying customer. Creating a marketing funnel first begins with finding...
As an introduction to this two part post about how to create and manage your sales funnel. We’ll start off discussing how to create a sales funnel to help get your company’s sales pipeline in gear. While the traditional sales funnel template serves as a...
If you’re in marketing, your goal is to get people to convert on a desired action such as buying your product or subscribing to your newsletter or YouTube channel. It takes multiple steps to get someone who has never heard of your company to trusting...
If you’re a working professional, regardless of what industry you’re in, you’ve likely heard of LinkedIn. LinkedIn is a professional social networking site where one can make professional business connections, post and apply for jobs, post blogs, participate in discussions, chat with connections and research people...
